Steve Jobs delivering his speech at MacWorld 2007

Apple is expected to blow the market’s mind again with an ultra-slim laptop computer and online movie rentals at its biggest annual show next week. Next week’s annual Macworld event in San Francisco will be the stage for Apple Chief Executive, Steve Jobs to launch their latest products and chart the company’s course for the rest of the year.

Jobs has always been the limelight in electronics shows alike. With it’s showman-like keynote on stage, he stands out amongst other companies and sets the pace for the industry. Apple revealed nothing about what will be announced, and that’s what most alluring the public, analyst and even the industry’s executives. All eyes are on Apple definitely.

Analysts expect from Apple, a computer half as thick as the MacBook using flash memory chips like those found in its iPod music players rather than a hard drive. Charles Golvin, an analyst with a market research firm, Forrester supported the expectations with the conception that the world is now after smaller, slimmer products.

Besides the launching of the ultra-slim laptop computer, many also speculated Jobs to announce that customers will be able to rent downloaded movies through its iTunes online store.

Apple stocks are rising even before Macworld with all the anticipation that Jobs will wow the audience with eye-opening products. Apple always deliver and their stocks are seen better than other computer companies like Dell and Hewlett-Packard which has fallen around 15 per cent since the start of the year.

“Apple’s still going to be one of the better names to be involved in in the tougher environment. The product cycles are so strong,” said Shaw Wu, an analyst with American Technology Research who has a price target of $US210 on Apple shares.

Pic: nymag.com

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