Nike Inc. and Apple Inc. is up for another hit after previous successful collaboration. Remember the wireless system embedded in selected Nike running shoes with a sensor that communicates with Apple’s iPod Nano?
This time, the companies want to send iPod right to the gym; approaching several gym equipment makers and fitness clubs, 24-Hour Fitness and Virgin Athletic Health Clubs to allow their members to plug their iPod Nano into cardio equipment.
By having the Nano plugged into the cardio equipments, users’ workouts will be tracked and their fitness information will be sent to a Nike Web site.
“People love tracking themselves to keep motivated,” said Trevor Edwards, Nike’s vice president of global brand and category management. “They want credit.”
Besides tracking their progress, users can also access other benefits in the Nike+ site such as buying songs or joining a social network to challenge other users to a workout goal.
The Nike+ site has roughly 1,000 runners sign up daily with members in more than 160 countries, including countries where the product isn’t even sold.
The new technology is expected to be up and running in no less than 500 gyms worldwide this summer.